Privacy Policy

1. Information We Collect

Information you provide directly

• Your name, email address, username, password, shipping address, billing details, and contact information when you create an account or place an order.
• Order details, custom bracelet or product preferences, notes, personalization text, and other content you provide through our website.
• Marketing email preferences, email opt-in choices, unsubscribe activity, and category preferences for updates such as new arrivals, discounts, events, and cart reminders.
• Buddy Points rewards information, including active, pending, reserved, redeemed, restored, cancelled, manually adjusted, and lifetime-earned points; rewards ledger entries; order links; and reason notes for adjustments.
• Messages you send to us through support forms, email, or customer service requests.

Information collected automatically

• Device, browser, IP address, approximate location derived from IP address, pages visited, products viewed, referring pages, and similar usage information collected through cookies, sessions, server logs, and similar technologies.
• Cart activity, wishlist activity, login state, session activity, rewards activity, and site interaction data needed to operate the website, support checkout, provide account features, and improve the customer experience.
• First-party analytics and usage insights, such as page visits, product page views, repeat visits, estimated time spent on pages or on the site, and similar engagement information generated through our own website systems.

Payment information

Payment card and payment credential information is processed by Stripe. We do not store full payment card numbers on our servers. We may receive limited payment-related information such as payment status, card brand, card last four digits, billing name, billing address, and transaction identifiers.

2. How We Use Information

• To create and manage accounts.
• To process orders, payments, shipping, refunds, exchanges, and customer support requests.
• To manage Buddy Points, rewards balances, rewards redemptions, pending points, manual adjustments, reversals, restorations, and related account history.
• To personalize products and fulfill custom orders.
• To detect, prevent, and investigate fraud, abuse, chargebacks, security incidents, and other unlawful or unauthorized activity.
• To communicate with you about orders, account activity, support requests, updates, and service-related notices.
• To send optional marketing emails only when you have opted in or where otherwise permitted by law, including new arrivals, discounts, promotions, event announcements, and cart reminders.
• To maintain and honor email preferences, unsubscribe requests, suppression lists, and category-specific marketing choices.
• To analyze site performance, understand customer engagement with pages and products, identify repeat visits and customer interest, and improve our website, product selection, customer experience, and business operations.
• To maintain site functionality such as carts, wishlists, sessions, login state, and other account-linked experiences.
• To comply with legal, tax, accounting, recordkeeping, and regulatory obligations.

3. How We Share Information

We may share personal information with the following categories of recipients when needed to operate our business:

• Payment processors and financial service providers, including Stripe, to process payments, manage fraud prevention, authenticate transactions, handle disputes, and support related payment services.
• Shipping, fulfillment, and logistics providers to deliver your orders.
• Technology and business service providers that help us host, secure, maintain, analyze, or support our website and operations.
• Email delivery and communication providers that help us send transactional emails, support messages, optional marketing emails, unsubscribe links, and email preference updates.
• Professional advisors and authorities when reasonably necessary for legal compliance, dispute resolution, tax reporting, protecting our rights, or responding to lawful requests.
• Business transferees in connection with a merger, sale, financing, or transfer of all or part of our business or assets.

We do not need to receive your full payment card number in order to complete card payments through Stripe.

We do not sell your personal information to advertisers.

4. Stripe and Payment Processing

We use Stripe to provide payment processing and related services. Stripe may collect and process personal information such as your name, email address, billing information, payment method details, IP address, device information, and transaction data in order to process payments, detect fraud, and comply with legal obligations.

By using our checkout or payment features, you acknowledge that your information may be shared with Stripe and processed in accordance with Stripe’s Privacy Policy. Stripe may also use data to support fraud detection, loss prevention, authentication, and network-level security.

Stripe may transfer, process, and store personal data in the United States and other countries where Stripe or its service providers operate. Data transferred to other countries may be subject to disclosure to lawful authorities where required by law.

You can learn more about Stripe’s privacy practices by reviewing Stripe’s Privacy Policy and Privacy Center.

5. Marketing Emails, Cart Reminders, and Email Preferences

Beadie Buddy treats promotional emails as optional marketing communications. Marketing emails may include new arrivals, discounts, promotions, event announcements, cart reminders, abandoned-cart reminders, and similar commercial updates.

We use your email address, account status, marketing preference choices, unsubscribe status, cart activity, purchase history, and related account information to decide whether a marketing email should be sent and which category it belongs to. Current registered users who have not opted in should not receive promotional campaigns unless they choose to opt in or the message is otherwise permitted by law.

You can unsubscribe from marketing emails or update email preferences using the unsubscribe or preference links provided by Beadie Buddy. Unsubscribing from marketing emails does not stop transactional, relationship, or service-related messages such as order confirmations, shipping updates, password resets, support responses, legal notices, account security messages, or other messages needed to provide the service.

6. Buddy Points Rewards Data

If you use a registered account, we may collect and maintain Buddy Points rewards information tied to your account and orders. This may include points earned, pending, activated, redeemed, reserved, restored, cancelled, manually adjusted, lifetime earned, adjustment reasons, and rewards ledger history.

We use rewards data to show balances, calculate eligible discounts, apply or restore points at checkout, review order changes, investigate errors or misuse, provide customer support, and maintain accurate business records.

7. Cookies, Sessions, and Similar Technologies

We use cookies, session storage, similar browser technologies, and server-side session tools to keep you logged in, remember your cart and preferences, maintain site security, support checkout, analyze site performance, and improve website functionality.

These technologies may also help us understand how visitors use our site, including which pages and products are viewed, whether visitors return to the site, estimated time spent on pages or on the site, and how carts or wishlists are used.

You can usually manage cookies through your browser settings, but disabling some technologies may affect website features and checkout functionality.

8. Site Analytics and Usage Insights

We use first-party analytics and internal usage insights to better understand how our website performs and how shoppers interact with it. This may include measuring page visits, product page views, session activity, repeat visits, approximate time spent on pages or on the site, cart and wishlist engagement, and similar site-performance and customer-experience metrics.

We use this information to monitor performance, troubleshoot issues, improve navigation and merchandising, understand customer interest, and make decisions about product presentation and site experience.

Our site analytics are intended for our own business operations and are not provided to you as a separately branded analytics service.

9. Data Retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, rewards records, email preference and suppression records, customer service, fraud prevention, legal compliance, tax and accounting recordkeeping, dispute handling, and enforcing our agreements.

We may retain certain information for longer where required or permitted by law, or where needed to resolve disputes, maintain business records, or protect our business interests.

10. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, which can include the right to request access, correction, deletion, or a copy of certain data, and the right to object to or limit certain processing activities.

To make a privacy-related request, contact us at support.html. We may need to verify your identity before completing your request.

You may also update marketing email preferences or unsubscribe from marketing emails using Beadie Buddy preference tools or unsubscribe links. We may still send transactional, relationship, or service-related messages when needed to operate your account, fulfill orders, provide support, or comply with legal obligations.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, system, or transmission method is completely secure, and we cannot guarantee absolute security.

12. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 without appropriate legal permission. If you believe a child has provided personal information to us, contact us and we will review the request.

13. Third-Party Links and Services

Our website may contain links to third-party websites, tools, or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review the privacy policies of those third parties before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we do, we will update the effective date above. Material changes will be posted on this page.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Beadie Buddy
Email: support.html
Business hours: 8:00 AM–5:00 PM CST